In January 2024, I had a cardiac arrest on a treadmill in Chiang Mai. My heart stopped for twelve minutes. I was clinically dead.

I'm writing this from Koh Samui, where I've just cycled 65 kilometres. So I'll let you draw your own conclusions about how the story ends.

People ask me what a month at The Blueprint actually looks like. It's a fair question. A month is a serious commitment — of time, money, and energy — and the people considering it tend to be serious, detail-oriented people who want to understand what they're signing up for before they do.

So let me walk you through Week One. Not the glossy version — the real one.

I've been building The Blueprint for over a year. I've read everything I could find on the science of health and fat loss. I've consulted doctors, nutritionists, physiotherapists, and wellbeing practitioners. I thought I understood what the programme needed to be.

Then I ran it with real people. And I found out what I'd missed.

This is what the founding cohort taught me.